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Our Top Twenty Projects
in Our First Twenty Years
Number 13 of 20
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A Colonial board member asked Sterling to get the theatre’s marketing efforts in shape. The first year was a scramble to develop a brand for each show, streamline media placements, and identify the 20% of effort that would generate 80% return. First year results were not bad, the best in theatre history. Second year performance was excellent—in the black, spinning like a top. We stuck around for the third year encore, maybe to prove that the carefully designed and executed marketing plan was as good as we thought it was. A banner year for the Colonial. We bowed out, leaving the jewel of downtown Keene with a serviceable logo, theme, brand and marketing strategy.
We’re featuring our top twenty projects in our first twenty years in celebration of our twentieth anniversary. Thank you for joining us! To see more Sterling efforts, please contact Sterling Design & Communications for an appointment to see our work.
Sterling Design & Communications: Celebrating our first twenty years of helping people and organizations communicate!
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