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Employee Communications
Whether called team members, associates, employees or personnel, these people are the second most important customers we serve. (Our most important customers are our clients’ customers--see philosophy for more.)
The notion of Inside Out Advertising—a phrase we believe we coined but have never registered so we’re not sure—assigns employees the role of company ambassadors. A terrific slogan is brought to life by the employees answering the phone, selling or shipping the product, delivering the service.
Informed employees are more productive and effective than any other kind. “Who should know and when?” is a question we ask often and try to answer. Ways to provide excellent employee communications include online methods, printed or copied newsletters, open houses and other celebrations, name tags, training programs, cue cards, uniforms or whatever will help employees have a solid feeling of confidence in their company and its products/services.
We don’t believe in trying to make employees happy, we do believe in helping employees self-actualize through the joy of work.
Team building takes patience, persistence and dedication (Read that: When developing external marketing programs, be sure to set aside a budget for internal communications.) A team is as strong as its “weakest” member. Maximizing strengths, minimizing weaknesses and advancing the entire team is pretty exciting stuff. Wow. |
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